Certified vehicle in a dark industrial garage

This vehicle has been

FORGEDCERTIFIED™

Complete vehicle protection.Certified. Registered. Connected.

One vehicle. Multiple layers of protection. One certification.

Why FORGED Certified

Protection shouldn't
stop at the paint.

A vehicle is more than its paint. FORGED CERTIFIED is designed to bring multiple professional protection technologies, approved coverage programs and ownership benefits together under one certification. The exact protection package can be configured around the needs of the dealer and customer.

  • Engine

    Lucas Oil approved program

  • Paint

    FORGED Surface Armor™

  • Interior

    FORGED Lifeproof™

  • Glass

    FORGED Steel™

  • Wheels

    FORGED Rimforge™

  • Corrosion

    PulseShield™

Vehicle with engine, interior, glass and wheel protection zones highlighted

The protection system

Six protection pillars. One standard.

Lucas Oil Engine Protection
01

Engine

Lucas Oil Engine Protection

The customer follows the Lucas program requirements, including the applicable Lucas treatment at the required service intervals, and receives the applicable engine coverage provided under that program.

  • Approved Lucas Oil program
  • Applicable treatment at required service intervals
  • Applicable engine coverage under that program
  • Recorded on the vehicle certification

Lucas logos and program language pending approval.

FORGED Surface Armor™
02

Paint & Exterior

FORGED Surface Armor™

Professional exterior surface protection powered by FORGED ARMOR MATRIX™ technology.

  • Paint
  • Trim
  • Exterior plastics
  • Chrome
  • Appropriate exterior surfaces
FORGED Lifeproof™
03

Interior

FORGED Lifeproof™

Professional interior protection for the surfaces the customer touches every day.

  • Leather
  • Fabric
  • Vinyl
  • Carpet
  • Dash and high touch surfaces
FORGED Steel™
04

Glass

FORGED Steel™

Windshield and glass protection and preservation, with FORGED ASSURANCE™ coverage where applicable.

  • Windshield
  • Side and rear glass
  • Enhanced visibility
  • Repels water, grime and ice
FORGED Rimforge™
05

Wheels

FORGED Rimforge™

Professional wheel asset preservation for one of the hardest working finishes on the vehicle.

  • Brake dust defense
  • Road grime
  • Environmental contamination
  • Finish preservation
06

Corrosion

PulseShield™

Electronic corrosion protection — a separate protection layer from FORGED surface coatings.

  • Active electronic corrosion protection
  • Helps address rust before it becomes visible
  • Reaches areas coatings cannot
  • Well suited to trailers and fleet assets

Shown with actual PulseShield branding and module once assets are supplied.

Lucas Oil + FORGED

Power under the hood.
Protection everywhere else.

The Lucas Oil program is applied to the engine under its own approved program requirements. FORGED protects the rest of the vehicle with professional protection technologies. Together they cover the asset from the inside out.

Engine

Lucas Oil

Paint

FORGED

Interior

FORGED

Glass

FORGED

Wheels

FORGED

Corrosion

PulseShield

One vehicle. One protection ecosystem. One certification.

All Lucas branding and program claims are subject to approval before going live.

Build your package

Build the protection package that fits your customer and your dealership.

FORGED Certified Core™

  • Exterior
  • Interior
  • Glass

A foundation certification package.

FORGED Certified Plus™

  • Exterior
  • Interior
  • Glass
  • Wheels
  • Corrosion

Broader protection across more of the vehicle.

FORGED Certified Ultimate™

  • Engine
  • Exterior
  • Interior
  • Glass
  • Wheels
  • Corrosion

Every layer under one certification.

Package names and configurations are placeholders until finalized.

Ownership benefits

Protection that keeps working after the sale.

Tires For Life™
Engine For Life
Battery For Life™
Trade Value Benefit™
Windshield Benefits
Dent Protection
Key And Fob
Other Approved Benefits

Available benefits may vary by dealer, package and program.

FORGED Connect™

Every FORGED Certified vehicle gets a digital identity.

  • Vehicle information
  • VIN
  • Selling dealer
  • Certification number
  • Certification date
  • Installed FORGED products
  • Applicable warranties
  • Applicable ownership benefits
  • Maintenance information
  • Claims information
  • Protection history
  • Dealer contact information

Protected. Certified. Registered.

Your protection history. One scan away.

Phone scanning a vehicle protection badge to view its protection record
FORGED Certified plaque and certificate concept on carbon fiber

The physical certification

A real certification experience — not just a coating.

Every FORGED CERTIFIED vehicle should feel different from a vehicle that simply had a coating applied. The customer receives a documented, registered and verifiable record of what was installed.

  • FORGED CERTIFIED badge
  • Unique certification number
  • QR or NFC connection
  • Digital registration
  • Dealer identification
  • Protection package record
  • Applicable warranty record
  • Applicable ownership benefits

Trade value and dealer retention

The protection can endure.
So can the customer relationship.

Participating dealers may offer an additional trade value benefit when an eligible FORGED CERTIFIED vehicle returns to that dealership for a qualifying replacement vehicle. Amounts and eligibility are dealer specific.

01

The dealer makes additional revenue today.

02

FORGED CONNECT keeps the relationship connected.

03

Lucas can create recurring service touchpoints.

04

Tires, batteries and other benefits create additional visits.

This is not just product revenue. It is customer lifecycle management.

Why dealers choose FORGED Certified

Don't just sell protection.
Build the next transaction.

More gross today

Create premium protection packages instead of selling one standalone coating.

More retention tomorrow

Build recurring service and ownership touchpoints into the program.

More customer value

Give the customer benefits they can actually understand and use.

More trade opportunity

Give the customer a reason to bring the certified vehicle back to the selling dealer.

How it works

Seven steps. One standard.

  1. 1Select the protection package
  2. 2Professionally install the products
  3. 3Register the vehicle
  4. 4Activate applicable coverage and benefits
  5. 5Issue FORGED certification
  6. 6Connect the customer through FORGED CONNECT
  7. 7Keep the customer connected throughout ownership
  8. Certified for the life of the relationship

Don't just protect the vehicle.Certify it.™

Protect the asset. Document the protection. Preserve the investment.

Protected. Certified. Registered.